OUR HISTORY
YENAL was founded in 1955 by the Bostancı family, one of the industrial families of Ankara. Since its establishment, the company offers high quality products in agriculture, construction and gardening sectors. YENAL, which began manufacturing with shovel production, increased its product variety in a short period of time, started to serve the entire country, and turned into one of the leading brand names in the sector.
YENAL initiated a fundamental renewal process in 2015. YENAL was acquired by Ahmet Samet Yapar and Mustafa Semih Yapar, the sons of Yusuf Ziya Yapar who made great contributions to the sector since 1955 in terms of industrialization, modernization, and design. The company thereby aims to carry the over- sixty years of experience forward again under a family business. YENAL continues manufacturing solid, premium quality and design oriented products with a renewed image and technology in its new modern facility in Kocaeli, the heart of industry in Turkey. It has also been extending its product range.
By combining its power of experience and modern technology with the motto of “ALWAYS SOLID, ALWAYS TRUSTED,” YENAL has become a leading firm followed by the industry.
YENAL initiated a fundamental renewal process in 2015. YENAL was acquired by Ahmet Samet Yapar and Mustafa Semih Yapar, the sons of Yusuf Ziya Yapar who made great contributions to the sector since 1965 in terms of industrialization, modernization, and design. The company thereby aims to carry the over- sixty years of experience forward again under a family business. YENAL continues manufacturing solid, premium quality and design oriented products with a renewed image and technology in its new modern facility in Kocaeli, the heart of industry in Turkey. It has also been extending its product range.
By combining its power of experience and modern technology with the motto of “ALWAYS SOLID, ALWAYS TRUSTED,” YENAL has become a leading firm followed by the industry.
What is behind the brand name “Yenal”?
YENAL was founded first under the name “Yerli Ticaret,” meaning “Local Commerce.” In the first days of its establishment, the Bostancı family sold ropes, shoes, and various hardware materials, and later increased the product range by adding shovel production. The YENAL brand-name was created as an acronym of “Yerli Nalbur,” meaning “Local Hardware.”
Today, YENAL continues on its way with the goal of becoming an international brand by sticking to its core through local capital and labor force.
made in Turkey
